Consultation response: total restriction of online advertising for products high in fat, sugar and salt (HFSS)

21 December 2020


In 2019 the UK Government consulted on restricting advertising of HFSS for TV and online. Views were sought on whether to extend current advertising restrictions on broadcast TV and online media, including consulting on watershed restrictions. In July 2020 the government confirmed its intention to introduce a 9pm watershed on TV.

This new consultation goes further and looks at how a total HFSS advertising restriction could be implemented online. The UK Government propose a total online advertising restriction for HFSS products to reduce the amount of HFSS advertising children are exposed to online.

Read our response, here